Help center / Creator campaigns

How creator campaigns work 

Choose creators your buyers follow, approve their drafts, and pay once the post is live and labeled as paid.

Updated

A creator campaign pays people your buyers already follow on LinkedIn, X, Instagram, TikTok, newsletters and YouTube to feature your launch. Buyerhint handles the offer, the draft review, the disclosure check and the payment.

Set up the campaign

Describe what you're launching and who you want to reach (job function, seniority and country), pick a launch window and set a budget. Add angles or files creators can use, or let them write it their own way.

Choose creators

Each creator's profile shows their audience, price and past work. Account ownership is verified by signing in with the platform, and follower numbers come from the platform's API. When a platform doesn't provide audience demographics, they come from a screenshot the creator uploads, and the profile says so. Price ranges per thousand views, by audience seniority, help you judge whether a price is fair.

Send offers

Each creator accepts or declines your offer before a deadline shown on the offer. The payment is held from the moment you send it. If the creator declines or the offer expires, the money goes back to you.

Approve the draft

Before anything is posted, the creator sends you a draft. Approve it or ask for changes; nothing goes live without your approval. Drafts get the same pre-publish score as our free post scorer, so you can see how a post is likely to do before you approve it.

The launch window

Creators post during the launch window you picked, so your launch shows up in many feeds around the same time. That is all the window is. Creators are never asked to like, quote or reply to each other's posts: coordinated engagement breaks X's authenticity rules, LinkedIn limits the reach of engagement pods, and it can hurt every post involved.

Disclosure labels

Paid posts have to say they are paid, with the platform's paid partnership label or a clear tag such as #ad. In the US the FTC holds the brand responsible too, not only the creator. We check every post for a label. If it's missing, the payment stays held until the post is fixed.

Payment

Once the post is live and labeled, the payment is released to the creator. Payments run through a licensed payment provider. If something goes wrong before the payment is released, either side can open a dispute.

Results

Each creator gets a tracked link, so you can see the clicks every post sends, with bot clicks filtered out.

Start with the people who already raised their hand.

7 days free, no card. Set up your ideal customer in a few minutes.

Start free trial