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Buyerhint vs unfair.so
unfair.so and Buyerhint cover the same four jobs: finding people who engage with you or your competitors, paying creators to post about a launch, free tools, and launch videos. They differ in how plans are priced, how scores are explained, how the product connects to your other tools, and how data about the people you contact is handled.
As of . Details about unfair.so come from the sources below. Buyerhint isn't affiliated with unfair.so.
Side by side
| Topic | unfair.so | Buyerhint |
|---|---|---|
| Outreach | Signal capture, ICP scoring, enrichment, and outreach by DM, email and LinkedIn, through four agents: Outreach, Engage, Enrich and Takeover.[1] | Signals from X, Reddit, Hacker News, GitHub and Bluesky, plus funding and hiring. Agents draft; on LinkedIn and X you send each message yourself. |
| Lead score | An ICP score for each person.[1] | A 0 to 100 score that shows every criterion, its weight and the points it added. You can edit the weights. |
| Pricing | The pricing page lists $99, $249 and $990 a month. The outreach page lists $99, $249 and $799 a month.[2][1] | One set of plans, each with exact monthly units. No credits. |
| Creator marketplace | Audience analysis, order types, negotiation, reminders, a short shared posting window, payment held until the post is live, and CSV export of the people who engaged.[3][6] | A launch window with no coordinated engagement, draft approval, an automatic disclosure-label check, and payment held until the post is live and labeled. |
| Integrations | CSV export. We found no public documentation for an API, webhooks or CRM sync.[6] | CSV, a read API, signed webhooks and CRM sync. |
| Notifications | Email notifications for messages, campaigns and tasks.[6] | In the app, by email and in Slack. |
| Free tools | An X algorithm scan of an account's recent posts that links each flag to X's open-source code. It needs a sign-in, gives no numeric score and doesn't check drafts before you post.[4] | A draft scorer for X and LinkedIn posts before you publish, among other free tools. |
| Launch video | $5,900 (no shoot, 7 days, 60 seconds) and $9,900 (you on camera, 90 seconds). Delivered in 9:16 only.[5] | 16:9, 1:1 and 9:16 cuts in the standard package, and a package that ties the video to creator posts and outreach. |
| Data about people you contact | The privacy policy covers account holders and doesn't mention data about the people its outreach finds.[6] | The privacy policy covers the people we find. Records are deleted 12 months after the last activity we recorded, and an opt-out applies to every workspace. |
Where unfair.so is stronger
- Its creator marketplace is live, with creators listed and priced. A new marketplace starts with fewer creators.
- Its launch video packages have published prices, including an on-camera option.
Choose unfair.so if
- You want a creator marketplace that already has creators listed.
- You want their team to produce a launch video, and a 9:16 cut is all you need.
Choose Buyerhint if
- You want to see why each lead scored the way it did, and change the weights.
- You want plan limits in exact monthly units rather than credits or estimates.
- You need an API, webhooks, CRM sync or Slack notifications.
- You sell into the EU and need a privacy policy that covers the people you contact.
Sources
- unfair.so outreach page. The vendor's own page, so its claims are self-reported. Read on October 24, 2026.
- unfair.so pricing page. The vendor's own page, so its claims are self-reported. Read on October 24, 2026.
- unfair.so creators site. The vendor's own page, so its claims are self-reported. Read on October 24, 2026.
- unfair.so X algorithm tool. The vendor's own page, so its claims are self-reported. Read on October 24, 2026.
- unfair.so Lore (launch video) page. The vendor's own page, so its claims are self-reported. Read on October 24, 2026.
- unfair.so app, terms and privacy policy. Seen in the product, using a free account. Read on October 24, 2026.
Prices and features change. Check unfair.so's own site before you decide. Names of other companies are trademarks of their owners.
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